Vita Coco

One night in 2004, childhood friends Mike Kirban and Ira Liran met two young women from Brazil.

Soon after, Ira hopped on a plane to Brazil to see one of the girls and learned about “agua de coco.” When Mike came to visit shortly after that, they got down to business with a plan to bring coconut water to the USA.

Vita Coco was born and is now stocked in retailers globally.

 

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