Launched in 2017, by founder Efua Mercer, PureRooted is a fledgling natural health and beauty brand with a conscience, captured by their tagline: pure in nature, rooted in you. Their products are all based on nutrient dense superfood moringa, a product of the marvellous moringa tree. PureRooted dedicate 30% of profits to sustainable agricultural projects, are vegan friendly, cruelty and toxic free and use eco-friendly packaging.

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