Launched in 2014, by founder Dimple Rani, Pure Chemistry is a luxury lingerie brand where classic elegant styling is contradicted by the use of bold colours & touches of playfulness. A contemporary take on traditional chic lingerie style.
Pure Chemistry Lingerie illustrates playfulness and desirable elegance that boldly incorporates colour, exciting detailing yet never compromising on comfort and fit and includes a unique gifting range The Love Laboratory. Featured in many publications such as Vogue, GQ, Glamour & Harpers Bazaar. They will be offering a 20% discount on selected styles exclusively at Stylist Live this year.
More recent – Pure Chemistry decided to Introduce a unique Bridal lingerie collection, to cater for the ever- growing Asian market. Meeting a need for bridal lingerie that isn’t just white or ivory, the Pure Rani collection is stunning – whether you are a bride or not!