Founded by Michele Scott Lynch, passionate about curly hair, after “battling” with her own tresses for many years. Michele ensures Bouclème understand the needs of curly hair, knowing that often it’s drier and more fragile than other hair types. Curls require nourishing and penetrating ingredients to help hydrate and strengthen locks. So Bouclème pack their products with active ingredients to restore moisture and life to lacklustre hair. Their simple three step system cleanses, conditions, and defines to give you beautiful, shiny and frizz-free curls.