Founded in San Francisco in the 1970s by Jane and Jean Ford, Benefit has made a name for itself by creating world-class, reputable products and services that offer simple yet effective answers to everyday beauty dilemmas.

Benefit’s award-winning, best-selling products such as Benetint, Hoola, They’re Real and POREfessional put the fun back into make-up, with a 13 piece brow collection and 2,000 BrowBars in as many as 41 countries worldwide. From brows to body, Benefit Cosmetics have got the look covered!

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