Chambord challenged us to build an association of their drinks brand with France, in order to substantially increase awareness and, crucially, tasting among their core 25- to 34-year-old audience.
What we did
We created a standout campaign delivering memorable Chambord experiences that connected the brand’s fun and modern attitude to the real world. The launch was a themed print issue centered around the creation of the Château de Stylist. This kicked off a weekly column from well-known French screenwriter and journalist Audrey Diwan. The campaign culminated with Chambord being one of our main sponsors at Stylist Live 2016. They had a huge presence around the show including on the Stylist stage, VIP area and Champagne bars, enabling over 35,000 Chambord cocktails to be sampled.
*During the peak period of the campaign sales increased by 27% in the off-trade.
Laura Smith – Senior Brand Manager Chambord UK
Ford challenged us to associate the Ford Fiesta with fashion over an extended period of engagement.
What we did
Ford and Stylist collaborated to create and launch a nationwide campaign to find the ‘UK’s next top stylist’. Relying on strong user engagement and social media traction, the campaign culminated in an impressive finale, crowning the winner at Stylist Live 2015. The FiestaStylista stage at the entrance to the event hosted sponsored nail bars, hair braiding stations and catwalk shows. This provided Ford with strong recall stats (88% two weeks post-show) as well as encouraging more than a third of readers to engage with the campaign either by entering or voting for one of the winners.
Howard Kee – Marketing Communications Manager, Ford Motor Company
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