Behind the Brand: Jimmy's Iced Coffee
Jimmy’s Iced Coffee has taken the country by storm since it’s launch in 2011. We caught up with founder Jim Cregan and asked him a few questions on how he turned his passion of delicious iced coffee into fully fledged business.
Can you tell us how Jimmy’s Iced Coffee started out?
Back in 2008 I was travelling around Australia with my wife Sophie. We pulled up at a service station and feeling tired and a bit hungover I picked up some Farmers Union Iced Coffee. It was ace. It fuelled the rest of our road-trip. But, landing back in the UK I found there was nothing quite like it and not wanting to live without it, I decided to make my own. My sister Suze owned a café at the time and we used the kitchen there to create our Iced Coffee and to run taste tests on our family and friends.
What first made you want to take the leap and start your own business?
I was working as a labourer and at festivals through the summer – so everything from mc’ing on stage dressed as a mermaid to digging holes and building walls. One particular day I decided I’d seen one builders bum too many and decided stuff had to change. This sparked the trip to Oz with Soph and, when all I could find when I got back was sickly sweet versions of iced coffee on the shelf, I knew I had to start my own and it had to be refreshing. It was that and getting my sister Suze on board that made me take the leap. She gets sh*t done and had the operational side covered, whereas I focussed on the creative and getting our brand known.
What would be your number one piece of advice for aspiring entrepreneurs?
Two things, to quote Kevin Lane (The Shoestring Millionaire), “Do what makes your heart sing” and secondly, be absolutely, undoubtedly, 100% committed to your business ideas. Don’t be tempted to rush things, research them, analyse them and discuss them with people who know more than you do – then make your move.
What has been your favourite event you’ve taken Jimmy’s Iced Coffee to?
Easy – Bestival 2017. We had our van and bar set up, but this time with a stage, microphones and a banging set list for our Hip Hop Mic Drop activation. Basically, people could come to our stand, pick the track they thought they could own, jump up on stage and sing/rap it out on the mic. We had a backing track courtesy of our resident DJ Adam Foxx and we partied like mad! People had SO much fun – enough to set off the heat map on the festival security screen! But it was all good, just people having an ace time dancing at our stand. We still have people asking when we’re going to do it again as it was their festival highlight – it was a very cool moment for Jimmy’s.
What is the best part of your job?
100% it’s working with actual dudes who know what the hell they’re doing and love it. It makes Suze and I super proud. We have an ace crew, it’s great.